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4th Asia Color Forum Report (2007)
4th Asia Color Forum
Search for the Asian Trend Colors--Distinct Asian Colors
"The Fourth Asia Color Forum in China" ran from Thursday September 20th untill Saturday 22nd, in China, Wuxi City. The Japan Fashion Association participated as a co-sponsor, together with the Korean Color & Fashion Trend Center.
The content
Asia Color Forum (ACF) is held by the Asia Color Committee (ACC) with members from Japan, Korea and China each taking it in turn to host the yearly event. During the forum ACC members will choose Asian trend colors.
The purpose
- To establish identity in which Japan, Korea and China unite and interact.
- To improve the international design strength of Asian products and to strengthen the market ability by researching the original colors, based on Asian traditional cultures.
Details
The ACF invited 13 famous experts in color trend and design trend, to hold panel discussions and lectures about the industrialization and internationalization of the Asian Color industry.
Opening ceremony
- Organizer's greeting
Liang Yong, Vice Chairman of China Fashion & Color Association - Korean delegate's greeting
Shim Jeahwan, Derector of Korea Color & Fashion Trend Center - Japanese delegate's greeting
Hirai Katsuhiko, Vice Chairman of Japan Fashion Association
Lecture
- Lecturer
- Qiu Jiayu
Design director of Lonovo Group - Theme
- Color Makes up New Competitiveness
- Lecturer
- Soo Keong
Chairman of Korean Amorepacific Cosmetics Park - Theme
- Seasonal Makeup Campaign Developmemt for the Realization of "Asian Beauty" - With the Focus on the 2007 Hera/Laneige Fall Campaign
- Lecturer
Ohzeki Tohru
Vice Director of Japan Fashion Association, Japan Fashion Color Authority- Theme
- General Color Trend
Seminar
- Lecturer
Makino Katsumi
General Manager of Color Design Department, Nissan Design Center- Theme
- Nissan Color Design Strategy and Examples on the Products
- Lecturer
Yamatogi Katsumi
Vice President, Chief Designer of Creative Center of Sony China- Theme
- Case Study of Color Design in Sony Products
- Lecturer
Yoshida Shingo
Chairman of CLIMAT Inc. Color Planning Center
Guest professor of Musashino Art University- Theme
- The Technique of Environment Color Design
- Lecturer
- Seo Dong Hoon
LG Chem Color&Material Consultant - Theme
- Color Coordination and Application Methodology in Digital Appliance
- Lecturer
- Kim So Yeon
SSCP Co.,LTD. Design Division Korea General Manager - Theme
- Industrial Market Colors Analysis & Trend Acceptance Research
- Lecturer
- Erika Woelfel
Colwell Inc,. US International Color Marketing Director - Theme
- Trends for Life, Design and Color in 2008
- Lecturer
- Oh Joon Sik
InnoDesign, Korea Creative Director - Theme
- The Sad Face of Color
- Lecturer
- Renee Hytry
Global Design for Form Corporation Senior VP, Color Marketing Group ica Board Director - Theme
- Global Interior Trends Design, Color and Materials/dd>
Panel Discussions
Meeting with specialists on design and colors from Japan, China and Korea. After the guest speech, there was an active question- and-answer session.
Guest
| Akagi Shigefumi | Vice Chairman of Japan Color Research Institute |
| Makino Katsumi | General Manager of Color Design Department, Nissan Design Center |
| Yagi Kiyoshi | General manager of TOYOTA MOTER TECHNICAL CENTER CHINA CO., LTD, Shanghai Design Dept. Shanghai Design Dept. |
| Kim So Yeon | SSCP Co., Korea |
| Seo Dong Hoon | Color & Material Consultant of LG Chem |
Banquet
Dinner featured a Chinese contemporary fashion show with models from all over the world, a Chinese minority cloths show and a social dance by children. There was a volunteer translator at each table, and the international interactions were very active.
Asian trend color choosing committee
- Apparel (2009 spring/summer)
- Interior (2008-2009)
- Cosmetic (2008-2009)
We chose trend colors for 3 fields above.
