Data

Date : Friday. October.12.2007 13:30-16:30 Place : SHIBUYA
Date : Friday. October.19.2007 12:00-13:30 Place : SHIBUYA


Color of Fashion Items

GOLD

SILVER

Memo : Onie-kei (Gorgeous & Wild Men's Fashion)

Oni-kei fashion, which was born in rivalry with the fashion of preppy girls
in Nagoya, has also originated in Nagoya.

This fashion style had appeared around 2002, and it changed to current style after mixed with Rock style, Gal-o, Yaoh-kei or surfer's fashion while it spread to Tokyo.

In Tokyo, it has been seen very often in Shinjuku-Kabukicho or Shibuya-Center gai from 3 or 4 years ago.

There are some reasons that Onie-kei style became popular, one of them is increasing numbers of shops. In Sibuya, this kind of shops has been opened consistently at 5th and 6th floor of shopping building "109-2" in 2006.

The feature of Onie-kei style...

* Laired cut hair style called "Wolf Cut" which looks like Japanese actor Mokomichi Hayami or Rod Stewart

* Casual wear based wild and sexy American casual

* Sharpened tiptop shoes or boots

* Gorgeous bland named small merchandise

* Decorative gold or silver accessories

* In overseas' bland, DOLCE & GABBANA, Gucci, Louis Vuitton, and Dior Om seem poplar for people who prefer Onie-kei style.

* In Tokyo, it is coordinate based on black color, on the other hands, In Osaka, there seem to be many combinations of animal printed or gaudy shirt.


Remarkable shops in "Onie-kei fashion" is here.




This coverage staff : Director "HINE", Photographer (person)"AYA", (person & shop)"HINE", Assistant "TAMA", Translator "SUZU"